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It's Certain You Are Losing Business If...
Tuesday, March 08, 2005
You go to a major search engine (see below) and type in a key phrase related to your product or service and you aren't there in plain sight. But what if your services are delivered only in a certain geographic area, like a state, county or city? Well go ahead and add that to your search criteria. Are you listed there? You're not. Well, I am afraid to tell you, but you are losing business like a sieve loses water.
How can I be so sure? Let's see what Mr. Nielson has to say...
Internet Users Turn to Search Engines for Online Shopping
NEW YORK — February 23, 2004 — Nielsen//NetRatings, the global standard for Internet audience measurement and analysis, reports that 114.5 million or 39 percent of Americans used a search engine during January 2004.
The 114.5 million unique users, representing 76 percent of the active online U.S. population, each spent nearly forty minutes using search engines during the month.
Nielsen//NetRatings also reports the top five search destinations were Google, Yahoo! Search, MSN Search, AOL Search and Ask Jeeves during January 2004. Fifty-nine million users or 39 percent of active Internet users visited Google (See Table 1). Thirty percent or 46 million visitors used Yahoo! Search, while 45 million or 30 percent went to MSN Search. Rounding out the top five were AOL Search and Ask Jeeves with 23 million and 13 million unique users respectively.
“Search engines continue to be the primary tool people use to navigate the Web,” said Jason Levin, analyst, Nielsen//NetRatings. “With the big search players having recently updated their search capabilities, Internet users should expect to find even better search results from the major search engines in the near future.” >> read the report.
So you see, there's a lot of searching going on. It's guaranteed that in almost a billion searches a day, someone is searching for your products and services. If they can't find you, they are undoubteldly finding someone else. Why shouldn't they find you? You've got a great service, right? Your products are worthy, aren't they?
posted by Scott D'Ambra at 9:03 AM
 
GCR Capital
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