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Say Goodbye to Cold Calling and Cold Call Sales
Thursday, March 03, 2005
Everyone wants a thriving online business. It's simply one of the best business models out there. Picture this: Your website is actually functioning-- YES, I said functioning! It's generating leads, prospects and sales for your business daily.
Do You Really Love Cold Calling That Much?
I know, you may not think that it's possible to leave cold calling behind. Maybe it's not for your business. But if you've ever started getting heavy internet leads and traffic from your web site, you'll start rethinking cold calls fast... especially if you're the one doing it. Why? Because cold calls are hard and people calling in wanting your services is just so much easier.
If you've never gotten much from your website, don't worry, you're not alone. Most websites are designed -- and that's how they remain. They don't function but just sit out there in cyberspace like headstones at a cemetary.
"Here lies the XYZ Corporation... They had a Good Idea but Nobody Ever Knew"
Apparently the only purpose was to HAVE a website and that's what they got-- A great big 'HAVE' called "a website".
Well I guess if your into pyromania then setting fire to cash is interesting but for the rest of us, we probably had something else in mind.
There's a Change Going On
I know, people don't like change but it's happening whether you like it or not. I just spoke with a major telephone directory the other day... (you know those big yellow ones) and they confirmed this for me. There's a HUGE shift towards using the web to locate products and services. And I mean HUGE. If you don't believe this is happening, just ask yourself. Have you used the Internet to get information on a service you needed or product you desired in the last 30 days? Chances are you have and so have a lot of other people. So why not at least explore the option as it relates to your business?
Do Some Research Yourself
Do your homework. Find out. See any competitors out there, advertising on the Internet? Do a search on Google or Yahoo for your products or services. What might people type in to a seach engine? Go ahead, type that in and look at the results. How many results are there for that phrase you typed in? thousands? millions? Now you're getting some data.
The next thing to know is how many times people searched on that particular phrase or term.
Yes, there is a way to get that info and we have access to that. Want to know? I'll send you the info for free. Just ask.
Be Skeptical
Don't believe everything you read, even this. Just because it's written doesn't mean it's true. There are a lot of hucksters out there who'll promise you the moon. If it sounds too good to be true, it is. If someone promises you search engine placement for $49 bucks a month your RED LIGHTS should be going off like mad. If it were that easy, everyone would be doing it.
It takes some work, for sure.
We've done this for many clients and I can tell you that one for one, they are very surprised when the calls and emails start coming. They'll call and say, "Scott we made 3 more sales off the website today. I can't believe it. I should have done this years ago."
A Recent Wired Magazine Article Sums it Up:
"Conventional wisdom says 97 percent of Google searchers don't click past the first three pages (or 30 results). With about three-quarters of the active online population in America using search engines, according to Nielsen/NetRatings and 40 percent of shoppers choosing Google to locate stores and comparison shop, the difference between a high and low ranking can literally be the difference between a thriving online business and Chapter 11."
read more>> Wired News: Googling the Bottom Line
posted by Scott D'Ambra at 8:40 PM
 
GCR Capital
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