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Interactive Marketing Programs
Monday, August 24, 2009
A recent study by Forrester shows that 12% of the Advertising spend in the U.S. for 2009 was for interactive & digital advertising. And guess what? According to the report, by 2014 that figure will grow to 21% of all ad spending!
When most people think about Interactive Marketing programs, they tend to think in terms of "Search Engine Marketing" and they'd be 1/2 correct. Search Engine Marketing makes up about 1/2 of the entire spend and it is expected that it will be the biggest component through 2014.
Interesting study results to say the least. On the ground, we're seeing these trends every day. More and more companies wanting get in on the act. Everyone wants to get a piece of the online action. The desire to advertise and market a company's products and services on Net has grown from mild interest to fevered demand as more and more marketing dollars are shifting over to the Internet.
Take a look at the numbers:
Now more than ever it's important to consider where you're spending your marketing budget and whether you're getting the proper bang for your buck.
So, where are you advertising these days? How is your ROI? And what portion of your marketing budget is for Interactive Marketing Programs?
posted by Scott D'Ambra at 12:52 PM
 
ClearTech Interactive Corp.
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