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Internet Marketing - The ClearTech Difference
Web Site Design Myth Exposed...
A common misunderstanding for the small business owner is to think "If
you build it, they will come". While this cliche may have had its
workability in other fields of endeavor, it is not the case on
the Internet. Just ask the average web site owner.
Most successful web sites have the following things going for them:
· they offer something valuable.
· they are easy to navigate and fast-loading.
· they have been marketed aggressively.
It Takes Web Design AND Internet Marketing Skills
Internet marketing is its own specialty and bares very little resemblance
to actual web site design. In fact, the marketing of your site
is primarily responsible for the success of your site. It does not matter
how pretty
your site is if nobody knows that your page even exists. Your
success lies in whether or not the Internet Marketing and the off-line
marketing
have been done properly and effectively.
What is Internet Marketing?
Internet Marketing in using the Internet to make your products and
services broadly known, desired and available to the members
of your target market. The goal being to bring these people to your web
site
so that you can initiate an exchange of goods and services with
them.
There are many Internet Marketing strategies; search engine optimization
is an example of a very effective strategy. It consists of getting your
site is ranked well in the major search engines. Since 85% of all web sites
are found using Internet search engines, this form of on-line marketing
can be extremely effective.
Why Internet Marketing?
We figure that if you are interested in developing a web site, what
you're probably really after is increasing your sales & income
— that just makes sense to us.
Internet Marketing gets your site noticed, visited and gets your target
market to do business with you. Now add to that an effective off-line marketing
campaign to your customer database or prospect list and you have a recipe
for success and have covered the important bases.
Choosing a Web Design & Internet
Marketing Firm
If you are considering hiring a Tampa web design firm to design your
new web site be sure to read this. And remember… it’s more important
for you to choose a company that has the Marketing skills required
to make your site a success than it is to choose someone who can only make
a page pretty.
At ClearTech we’re not just another Tampa web design firm; we understand
the power of effective Internet Marketing and Public Relations work and
are ready to put those skills to work for you to expand your business.
And, oh yeah, we design really nice web sites too!
ClearTech is the Right Choice
Our Team Lead at ClearTech personally consulted for two top Internet
Search Engines (AskJeeves & Teoma) and fully understands Internet
Marketing, Search Engine Optimization and effective Web Site design.
We have gotten our clients #1 rankings in Google for their key search
terms, bringing them hundreds and thousands of new web visitors and we
can help you do the same.
Take a look around and if I can answer any questions, please send me an
email!
Yours in success,
Scott D'Ambra
Small Business Owner
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