Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years. Overall, marketers across all industries are expected to spend nearly $77 billion, or 26% of all ad dollars, on interactive marketing by 2016.
When most people think about Interactive Marketing programs, they tend to think in terms of “Search Engine Marketing” and with that, they’d only be 1/2 correct. Search Engine Marketing makes up about 1/2 of the entire spend and it is expected that it will be the biggest component through 2014.
On the ground, we’re seeing these trends every day. More and more companies wanting get in on the action. Everyone wants to get a piece of the online pie. The desire to advertise and market a company’s products and services on the Internet has grown from mild interest to a fevered demand as more and more marketing dollars are shifting over to the Internet.
Take a look at the numbers:
Now more than ever it’s important to consider where you’re spending your marketing budget and whether you’re getting the proper bang for your buck.
So, where are you advertising these days? How is your ROI? And what portion of your marketing budget is for Interactive Marketing Programs?
Need help sorting through the maze of of Interactive Marketing? We can help. With over 10yrs managing Internet Marketing for our clients, we have a firm grasp on the latest technologies and techniques being used to squeeze more out of your Interactive Marketing campaigns.