What is Enhanced Link Attribution for Google Analytics and why should you care? Google recently announced this enhancement to its In Page Analytics feature. As you may or may not know, In Page Analytics is a feature that has been around for quite a while and it basically allows you to view any page of your website and it will overlay that page with statistics to let you visually see where users clicked. How valuable is that? Very. The In Page Analytics feature is really useful but it had a shortcoming: what happened if you had two or more buttons, icons or links on a page and they all went to the same destination page but you wanted to know WHICH ONE the user clicked? Well you could not really easily know that… until now!
Google Analytics is a service offered by Google that generates detailed statistics & reports about the visits to your website. It is the most widely used website statistics service. While the product is aimed chiefly at marketers as opposed to webmasters, having this service implemented into your website can provide you with incredibly valuable insights that you would have never have had access to previously.
Let’s say you go to a major search engine and type in a keyword or phrase related to your product or service. What happens?
How about if you perform the search and add in your local area as part of your search criteria? Are you listed there? You’re not? Well, I am afraid to tell you that you are losing business like a sieve loses water.
If customers can’t find you for the terms and phrases related to your business, you are missing out on quite a lot high quality leads that could become customers for your business. Instead, they are probably going to your local competitors.