In today’s global, tech-savvy market, a website is mandatory for almost any type of organization. However, if you don’t know exactly what should be on a website, you can easily end up with a useless tool that will likely cost you a lot of time and resources. Without a well-designed,…
The biggest complaint we hear from customers who are trying to build a new website is that the quotes are all over the map. There are a variety of reasons for this, already covered in our SmartGuide – “How to Select a Web Development Firm?” and we encourage you to read…
By 2017, online sales are expected to reach a staggering 320 billion dollars. Upgrading your online store with a professional ecommerce design can drive more sales and increase profitability. Find out why getting a professional ecommerce design just might be the change you need to take your online business to…
Companies realize that their internet presence is becoming more and more important every day. Having an amateur looking website design can really put a damper on your ability to sell and generate leads. Your web presence will often be the first or second point of contact for prospective buyers. It’s…
Internet Marketing is one of the hottest forms of Marketing available today. With the massive rise of the web, many of your potential customers are reachable online. Google announced in Aug of 2012 that they were handling 100 billion searches per month. These massive numbers will continue to grow BUT…
There’s a reason why close to 1.5 million businesses are advertising in Google – it works (when run properly) and can be highly profitable. How else can you drive highly targeted traffic immediately to your website? We’re often asked by customers, “Why should I be advertising in Google?”, to which…
Finding a Website Design Firm in Clearwater, Florida Are you searching for a great web site design firm or internet marketing firm in Clearwater, Florida? Not sure who to go to? We hope we can help you in your search. You’ve found the blog of ClearTech Interactive Corp, one of…
What is Enhanced Link Attribution for Google Analytics and why should you care? Google recently announced this enhancement to its In Page Analytics feature. As you may or may not know, In Page Analytics is a feature that has been around for quite a while and it basically allows you to view any page of your website and it will overlay that page with statistics to let you visually see where users clicked. How valuable is that? Very. The In Page Analytics feature is really useful but it had a shortcoming: what happened if you had two or more buttons, icons or links on a page and they all went to the same destination page but you wanted to know WHICH ONE the user clicked? Well you could not really easily know that… until now!
Google Analytics is a service offered by Google that generates detailed statistics & reports about the visits to your website. It is the most widely used website statistics service. While the product is aimed chiefly at marketers as opposed to webmasters, having this service implemented into your website can provide you with incredibly valuable insights that you would have never have had access to previously.
Let’s say you go to a major search engine and type in a keyword or phrase related to your product or service. What happens?
How about if you perform the search and add in your local area as part of your search criteria? Are you listed there? You’re not? Well, I am afraid to tell you that you are losing business like a sieve loses water.
If customers can’t find you for the terms and phrases related to your business, you are missing out on quite a lot high quality leads that could become customers for your business. Instead, they are probably going to your local competitors.
I’d like to share some helpful information that has helped me run a successful marketing and web design firm for almost 10yrs. It also served me well when I was a high tech consultant in Boston for several Fortune 500 companies.
One of the best ways to learn is from your mistakes. Naturally it’s better not to have to make the mistakes in the first place and that’s where continual learning and education comes in. However, at some point you’re going to have to make that leap into action and you’ll inevitably make mistakes. It’s part of the learning process and life. The quicker you can resolve your mistakes the better. And the best way I know of managing mistakes is by tracking what it is you’re trying to control or improve and then testing changes against that statistic.
Is there a difference between Marketing and PR? Many small firms have no ongoing PR effort but frequently spend large sums on marketing & advertising, which is often times less effective than they had hoped. Let’s take a look at these two subjects and see if we can shed some…
Ok, you’ve started looking at sites that you think are real neat and cool. You’re probably thinking “Wow, look at those cool effects on that site. I think I want those!”. Before you get too enamored with the bright, sparkly stuff let’s take a look at the pros and cons….
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years. Overall, marketers across all industries are expected to spend nearly $77 billion, or 26% of all ad dollars, on interactive marketing by 2016. When most people think about Interactive…
Social Media Marketing is all the buzz right now. But what is it and how can you use it? We’re not going to pretend that this subject can be covered in a single article but we’ll start the discussion by actually defining the terms and then later we’ll follow up…
Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products and services. Since minds are so stuffed with information it becomes important in choosing a unique position in the mind. Let’s see how this works. The mind works and understands…
At the end of 2011 about 245 million people (~80% of population) were online in the United States and about 10% of all website access was being done through mobile devices. In an interconnected world, it’s more important than ever to have a great website. Let’s look at 10 reasons…
