What is Pay-Per-Click AdWords

Posted by: Scott D’Ambra

Have you seen those Google advertisements that show up at the top of your Google search results? Often, people don’t even realize many of the top listings you see in Google are actually paid-for advertisements. In fact, these listings are part of an extremely effective marketing strategy that can generate highly qualified traffic and sales in just hours.

It’s called Google AdWords, and it offers a unique way to reach a very large audience without having to pay for anyone who isn’t interested in what you have to offer.

What is Google AdWords?

Google AdWords is a pay-per-click advertising program. With it, you choose the keywords for which you’d like to be at the top of the search engine results. We then craft targeted ads that will be seen on Google Search by users typing in those keywords. We can even expand your ads so that they display across hundreds or thousands of websites that are included in Google’s network of partners, in addition to the Google search results. Those include high-profile websites, online magazines and other sites related to the keywords you’re targeting. The best part of all: you only have to pay when a person actually clicks on the ad and visits your website. For this reason, it’s also sometimes called “pay-per-click.”

It’s a great way to save money while still gaining valuable exposure across the web.

How Does Pay Per Click AdWords Work?

When we set up your Google advertising campaign, we strategically research and create a list of targeted keywords for which you want to be found. For each group of related keywords, we then write compelling ads that entice users to visit your website.

We also place a bid for each of those keywords. The bid is the maximum dollar amount you’re willing to spend each time a user clicks on your ad. Higher bids help to earn you a more visible location on the user’s search page.

Of course, you won’t be the only company bidding on that same keyword.

How does Google determine where your ad ranks compared to competitors? A special formula balances a series of factors:

  • Bid amount
  • Relevance of your ad to the search
  • Quality of the ad
  • Relevance and quality of the landing page that the ad links to
  • Overall campaign budget

Remember that throughout this whole process, you only pay when the ad gets clicked on, and your total cost never exceeds the maximum budget we set for you.

The Benefits of Using Pay Per Click AdWords

The most immediate advantage of an AdWords campaign is the vast reach your business will gain within mere hours. We can create a brand-new campaign for your company and have your competitive keywords ranking within 48 hours, often at the very top of the Google results.

But another, less obvious benefit of AdWords is what you might call “the keyword test drive.”

We can use Google AdWords to test keywords before we embark on a larger, more long-term SEO campaign. This way, we avoid the pricey mistake many SEO firms make of executing an SEO campaign over 6-12 months only to find that you’ve targeted the wrong words! .

At ClearTech Interactive, we investigate and dig up the keywords that work and identify the ones that won’t. By testing the effectiveness of a variety of keywords, we’ll capitalize on your biggest-audience/highest-value ad opportunities.

The Risks of Pay-Per-Click AdWords

The biggest risk in rolling out a campaign like AdWords is the potential for the cost to get out of hand while paying top dollars for clicks.

Pay-per-click campaigns must be set up properly and managed carefully. Over the last several years, the system has evolved into a very complex one, with dozens of variables that affect your outcomes. In the wrong hands, countless dollars can be drained on advertisements and clicks that offer very little return.

We use our extensive AdWords experience to strategically design and expertly track every single campaign we create. Our goal is always to squeeze the most value out of every dollar you spend. Expert ad refinement and monthly management make that possible.

Hire a Pay-Per-Click AdWords Specialist

If your Pay Per Click Adwords advertising hasn’t yielded the results you thought it should have, you owe it to yourself to have an expert review your account. Our experienced specialists know how to strategically configure campaigns to maximize your clicks while lowering your costs.

To talk to an expert about what Google AdWords can do for your business, send us an email or call us today at 727-562-5161 & Press 1 to speak with a Pay-Per-Click AdWords Specialist.