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Professional Inbound Marketing Since 2003.
Our Inbound Marketing Agency Can Fill Your Sales Pipeline!
We can build a steady stream of sales ready leads for your company
Inbound marketing focuses on creating website content that your customers are already searching for. In contrast, outbound marketing is disruptive by nature, using tactics such as telemarketing calls, spam e-mails, pop-up ads, junk mail and TV commercials.
Stop Annoying Your Customers
The effectiveness of interruptive forms of marketing is quickly fading. People are too busy and want what they want, when they want it. With the ability to skip commercials, block telemarketers, delete your emails and trash junk mail, traditional outbound marketing is becoming less and less effective.
Take a look at these depressing stats from Mashable:
- 44% of direct mail is never opened, wasting time, postage and paper.
- 86% of people skip through television commercials thanks to DVRs.
- 84% of 25- to 34-year-olds click out of a website due to intrusive pop-up ads.
- The cost per lead in outbound marketing is higher than that of inbound marketing.
Inbound Marketing Aligns Your Buyer’s Interests with Yours
Why fight customers when you can help them?
Inbound marketing helps customers locate you the natural way they research things they’re interested in.
Users typically start with a Google search or by asking their social network. This leads customers to web pages or blog posts about the product or service they are interested in. Users then get educated and proceed on their purchasing journey at their own pace.
Inbound marketing doesn’t have to fight for the attention of your prospects when you are educating them with the compelling content you are publishing on your website, social network and blogs. The magic happens passively as visitors are naturally attracted to valuable information that helps them during their buying process. Inbound marketing reverses traditional approaches and aligns your marketing and content with the interests of your prospects.
The 4 Pillars of Inbound Marketing
Implement these strategies to have amazing success.
Content is king, and it’s not about to give up its reign anytime soon. It’s imperative to create content that answers your customers’ questions, informs them and educates them. As you do this, your stock rises in their eyes and you become a trusted resource whom they will contact when the need arises. The second part of the equation is getting your content out onto the proper channels, such as major search engines, social media sites, press releases, etc. so that it can be found and consumed.
Customers start off as strangers. Your marketing process needs to educate those visitors at each stage of their buying process, from general research, to comparisons to implementation and customer successes. Marketing automation tools allow you to deliver the right piece of information, at the right time. You can’t just blast out a general message to everyone and expect to succeed.
Customize the content for each of your different potential buyer types and for each of the five stages they might be in, in their buying process. This makes your marketing message more powerful and effective. This involves research on your part about who your ideal customers are, what problems they have and what’s the best marketing message for each type of buyer.
Inbound marketing should engage people where they hang out and seek advice. This occurs most often online via Google searches, social media sites, online forums, blogs, etc. By engaging them in the environments in which they’re most comfortable, you’re more likely to find them in a receptive mood.
The Inbound Marketing Formula
Attract, Convert, Close & Delight
The most powerful way to attract visitors is to provide that visitor with the right content at the right time and place. This approach acknowledges that your buyers go through several distinct stages during their buying process and that you need to have specific content that addresses their concerns at each stage. The content you create needs to be readily discoverable by your buyers through various channels such as SEO, paid ads and social media marketing.
Once they’ve arrived to your website, you have to convert that visitor into a lead. You achieve this by having valuable content and by using a variety of proven conversion tactics that get that visitor to willingly provide you with their contact information. Leads which quickly become sales-ready are passed on to the sales team while those leads which are still researching and learning are nurtured using marketing automation until they raise their hand and ask for help.
Once you are converting leads in volume, prioritizing your leads is important so that your Sales team focuses on the most qualified leads first. Utilizing a marketing automation system to score leads based on their quality (level of interest, engagement, etc). Since sales rarely occur on the first touch you must use a CRM system to aggregate, prioritize, track and follow up on prospects. Much of the effort involved in the lead follow-up process is reduced by implementing automated workflows within your CRM/Marketing automation platform.
The lead may be closed, but this is no time to let up. Delight customers by setting expectations and acknowledging and resolving the concerns most buyers have after they’ve made a big purchase. This mitigates buyer’s remorse and builds a strong bond with your customer. Continue to engage your customer after the sale with periodic check-ins, surveys, tips and advice. Your goal should be to so thoroughly solve their problem that they feel almost compelled to advocate for your business.
Inbound Marketing Results
Check out some inbound marketing results and our Google Reviews too!
“…Leads generated from the website now account for at least 50% of our business. Working with ClearTech has been a very rewarding experience and I honestly feel as if they are part of our “team”…”
Customer’s Google Review
Leads generated from the website now account for at least 50% of our business. Working with ClearTech has been a very rewarding experience and I honestly feel as if they are part of our “team” because they work so closely with us and always strive to have a thorough understanding of what we do – not an easy task, as we offer very cutting-edge solutions to health issues.
I would recommend ClearTech’s services to anyone or any business, large or small. If you don’t have a good internet presence, no matter what your business is, you simply won’t survive in today’s marketplace. The staff at ClearTech are the ones to ensure you do. –Marketing Manager LifeWorks Wellness Center
“…Due in large part to the crew at Cleartech Interactive we will hit an all-time high this year in sales…
We highly recommend doing business with Cleartech Interactive Corp!..”
Customer’s Google Review
Great Company. Scott and his team are wonderful to work with!! Our website has been greatly improved and this has helped our business to grow. Due in large part to the crew at Cleartech Interactive we will hit an all-time high this year in sales. Our company has been doing business under the same owner for 31+ years, in that time we have dealt with some companies that we would not feel comfortable recommending. But, this company is very knowledgeable about their field! “Great bunch of people” to work with. They are always very responsive to our needs when we call or email!!
We highly recommend doing business with Cleartech Interactive Corp!
Hassle Free, Reliable Inbound Marketing Services
Take Your Business to the Next Level, with Next Level Marketing
Are you looking to modernize and drastically improve your online marketing? Are you using only one or two tactics such as email marketing or paid advertising? Unleash the power of your marketing by stacking proven strategies and tactics to 5-10x your business growth over the next few years.
Since 2003, we’ve been helping clients effectively market and sell their products and services online. We offer end to end digital marketing solutions. We invite you to Download our Free Inbound Marketing Planner.
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- A quick review of your current online marketing
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- Suggestions on how to implement effective tactics and strategies
- Advice on how to lower your marketing costs while driving more leads and sales