Hire the Best Inbound Marketing Company in Tampa!

Content is king, and it’s not about to give up its reign anytime soon. It’s imperative to create content that answers your customers’ questions, informs them and educates them. As you do this, your stock rises in their eyes and you become a trusted resource whom they will contact when the need arises. The second part of the equation is getting your content out onto the proper channels, such as major search engines, social media sites, press releases, etc. so that it can be found and consumed.

Customers start off as strangers. Your marketing process needs to educate those visitors at each stage of their buying process, from general research, to comparisons to implementation and customer successes. Marketing automation tools allow you to deliver the right piece of information, at the right time. You can’t just blast out a general message to everyone and expect to succeed.

Customize the content for each of your different potential buyer types and for each of the five stages they might be in, in their buying process. This makes your marketing message more powerful and effective. This involves research on your part about who your ideal customers are, what problems they have and what’s the best marketing message for each type of buyer.

Inbound marketing should engage people where they hang out and seek advice. This occurs most often online via Google searches, social media sites, online forums, blogs, etc. By engaging them in the environments in which they’re most comfortable, you’re more likely to find them in a receptive mood.

The most powerful way to attract visitors is to provide that visitor with the right content at the right time and place. This approach acknowledges that your buyers go through several distinct stages during their buying process and that you need to have specific content that addresses their concerns at each stage. The content you create needs to be readily discoverable by your buyers through various channels such as SEO, paid ads and social media marketing.

Once they’ve arrived to your website, you have to convert that visitor into a lead. You achieve this by having valuable content and by using a variety of proven conversion tactics that get that visitor to willingly provide you with their contact information. Leads which quickly become sales-ready are passed on to the sales team while those leads which are still researching and learning are nurtured using marketing automation until they raise their hand and ask for help.

Once you are converting leads in volume, prioritizing your leads is important so that your Sales team focuses on the most qualified leads first. Utilizing a marketing automation system to score leads based on their quality (level of interest, engagement, etc). Since sales rarely occur on the first touch you must use a CRM system to aggregate, prioritize, track and follow up on prospects. Much of the effort involved in the lead follow-up process is reduced by implementing automated workflows within your CRM/Marketing automation platform.

The lead may be closed, but this is no time to let up. Delight customers by setting expectations and acknowledging and resolving the concerns most buyers have after they’ve made a big purchase. This mitigates buyer’s remorse and builds a strong bond with your customer. Continue to engage your customer after the sale with periodic check-ins, surveys, tips and advice. Your goal should be to so thoroughly solve their problem that they feel almost compelled to advocate for your business.