E-Commerce Website Development Services Done Right!

Sell Your Products in Volume and Earn Repeat Customers

What determines your ability to sell is not the system you choose but the intelligence and smarts that went into building your website. There is no substitute for experienced e-commerce web developers and marketers who can make the difference between very few sales and a successful online store that sells products in volume and continually grows the average spend per customer. To achieve this requires years of experience in online marketing, sales & conversion tactics. The average web guy can’t do that. Most are nuts and bolts developers who see your e-commerce store as merely a static website instead of a dynamic online brand extension, offering a persuasive shopping experience catered to their needs in order to get them to purchase your products and continue to come back for more.

More than any other factor, the vendor you choose will be the largest determining factor of your online success. Pick the lowest cost, least experienced vendor and you’ll end up moving backwards. Pick the right company and you’ll start successfully growing your online business. Remember, the online competition is fierce and requires that you employ the very latest knowledge, tactics and strategies in order to sell your products.

What Shopping Cart System Should I Choose?

The Vendor You Select is More Important Than the Underlying Cart System

There are probably a hundred or more e-commerce systems out there. The most important factor as stated above is your vendor selection (which web development company you will select). You want a vendor who has a lot of experience in online sales who can help guide you to make the proper choices AND explain what you need to do in order to succeed online. Today it’s just not enough for them to be able to offer an off-the-shelf shopping cart; what you really want is a vendor with experience setting up stores that sell! That experience is worth 10-20x or more compared to what you’ll pay for your website and will in fact largely determine the measure of success you achieve.

The biggest mistake is in treating your online store purchase as a “commodity” purchase. My advice is to FIRST buy the web developer based on their experience and then buy the product (the system). A vendor with a decade or more of experience in this area is worth their weight in gold if they know how to make websites move products and services. It’s important that they’ve been through lots of implementations and can explain the nuances of online marketing and sales for your industry and implement battle tested features which will speed up your success.

Naturally the underlying system is important too. In most cases, a rented e-commerce platform is not the ideal solution for established businesses. You want to own your property (e-commerce store) and you want to be able to control it and be able to expand and add any custom features that your customers may need in the future. All rented carts have such limitations that can’t be overcome. When it comes to your business, think equity. You want to be able to own and control the property in most cases. The only exception to this would be if the business is a micro-startup, selling a very simple product and it’s not known whether the product will generate any demand. But hopefully, those questions have already been answered in your market research.