Why You Should Hire an AdWords Expert

Have you been wondering why you should hire an AdWords expert? If you have, then you certainly are not alone. Many companies are undecided about this, and some make the mistake of either hiring a not this or trying it themselves. But is it really a mistake to try to…

What Is a Google AdWords Expert/Specialist?

Your company is one of the most important things in your life. It provides a source of income for you and those who work for you. It allows you to provide a service or product to others out there who need it. However, marketing it can be a real bear,…

How to Find a Google Adwords Expert & Specialist

When you want to make Adwords work for you, the last thing you want to do is try to navigate the tricky and complex maze of a system on your own. What you need is an expert in the field. Of course, knowing where to find that Google Adwords expert…

Top 10 Tips from a Google Adwords Expert/Specialist

Companies today need to utilize a wide range of different marketing techniques in order to remain ahead of the competition. Adwords is one of the areas where a company can truly shine… or fail miserably. Working with a Google Adwords expert helps companies to keep on track. Let’s look at…

What is Pay-Per-Click AdWords

Posted by: Scott D’Ambra Have you seen those Google advertisements that show up at the top of your Google search results? Often, people don’t even realize many of the top listings you see in Google are actually paid-for advertisements. In fact, these listings are part of an extremely effective marketing…

How Much Does Google AdWords Cost?

How much does Google AdWords cost? That’s the first question most of our clients ask, and we understand that. You want to know your total cost before you dive into the deep end of a new web marketing campaign. There are really two answers to “how much does Google AdWords…

How Does Google AdWords Charge?

Google AdWords is a “pay-per-click” advertising program, which only charges you when somebody visits your website as a result of a Google search. Sounds great, doesn’t it? You only pay when an interested customer clicks your ad and visits your website! And when done properly, pay-per-click (PPC) ads really drive…

What are Google Enhanced Campaigns?

People used to do most of their online searching at the computer. Today, 90% of those who own multiple devices — like smartphones and tablets — transition between several different screens to accomplish one task, even while coming and going from home. Imagine if you could direct different ads to…

Does Google AdWords Work?

Many of our clients come to us already having heard about Google AdWords, but what they really want to know is, “does Google AdWords work?” The answer is YES. It really does! …as long as you know what you’re doing. And that’s the only catch… Why People Wonder if Google…

What is AdWords PPC Management?

Overwhelmed by Google AdWords and pay-per-click (PPC) advertising campaigns? You’re not alone. Online advertising is complex. When done right, it can consume a lot of time. When done wrong, it can cost a lot of money. Most companies don’t get the kind of results they need when they handle pay-per-click…

Improve Your Google AdWords Strategy

The biggest name in the pay-per-click advertising game is Google AdWords. We use it to manage keyword-based ad campaigns, which get big results for our clients without blowing out their budgets or wasting their marketing dollars. The truth is that Google AdWords isn’t a good investment for everyone. Too many…

What Does Google AdWords Do?

If you’ve been toying with the idea of advertising online, you’ve probably come across Google AdWords. It’s grown into the leading online ad service… and for good reason. So what does Google AdWords do? Boiled down to basics, AdWords brings highly targeted traffic to your website, with the added benefit…

How Does Google AdWords Work?

Pay-per-click advertising is popular because, as its name suggests, you only have to pay for the ads people click on. The leading pay-per-click service is Google’s AdWords. So how does Google AdWords work? Below, you’ll find a few basic guidelines that help to explain how Google Adwords works. Keyword Research…

What is Google Remarketing / Retargeting?

Use Remarketing to Re-Target Website Visitors Who Didn’t Buy The First Time Have you ever wished you could get back in touch with a customer who left your website without ever buying anything? Obviously, they were interested enough to pay you a visit, but something — an unexpected phone call,…

Should You Outsource Your Internet Marketing?

Internet Marketing is one of the hottest forms of Marketing available today. With the massive rise of the web, many of your potential customers are reachable online. Google announced in Aug of 2012 that they were handling 100 billion searches per month. These massive numbers will continue to grow BUT…

Should I Be Advertising in Google?

There’s a reason why close to 1.5 million businesses are advertising in Google – it works (when run properly) and can be highly profitable. How else can you drive highly targeted traffic immediately to your website? We’re often asked by customers, “Why should I be advertising in Google?”, to which…

Interactive Marketing Programs

Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years. Overall, marketers across all industries are expected to spend nearly $77 billion, or 26% of all ad dollars, on interactive marketing by 2016. When most people think about Interactive…

Social Media Marketing Definitions

Social Media Marketing is all the buzz right now. But what is it and how can you use it? We’re not going to pretend that this subject can be covered in a single article but we’ll start the discussion by actually defining the terms and then later we’ll follow up…