Is there a difference between Marketing and PR? Many small firms have no ongoing PR effort but frequently spend large sums on marketing & advertising, which is often times less effective than they had hoped. Let’s take a look at these two subjects and see if we can shed some…
Ok, you’ve started looking at sites that you think are real neat and cool. You’re probably thinking “Wow, look at those cool effects on that site. I think I want those!”. Before you get too enamored with the bright, sparkly stuff let’s take a look at the pros and cons….
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years. Overall, marketers across all industries are expected to spend nearly $77 billion, or 26% of all ad dollars, on interactive marketing by 2016. When most people think about Interactive…
Social Media Marketing is all the buzz right now. But what is it and how can you use it? We’re not going to pretend that this subject can be covered in a single article but we’ll start the discussion by actually defining the terms and then later we’ll follow up…
At the end of 2011 about 245 million people (~80% of population) were online in the United States and about 10% of all website access was being done through mobile devices. In an interconnected world, it’s more important than ever to have a great website. Let’s look at 10 reasons…
Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products and services. Since minds are so stuffed with information it becomes important in choosing a unique position in the mind. Let’s see how this works. The mind works and understands…