Why You Need a Product Specification Document

When you consider the amount of time and money you’ll need to create a mobile app, you’ll want to do things effectively right from the beginning. This will save you time and money in the long run. Let’s look at how a product specification document fits into the process of creating a web or mobile app and why you need one.

How to Write a Meta-description

One of the key things that can convince someone to click (or not click) on your search engine result is the meta-description. Unfortunately many people don’t realize the importance of writing a great meta-description and how much it can affect organic search traffic to their site. Let’s explore how to…

Steps to Building a Successful Mobile App

Certainly there are many more apps today than there were even just a few years ago. This is why it’s so important to know the steps to building a successful mobile app so you can stay ahead of the competition. Check out these nine steps to building a successful mobile…

How Mobile Apps Are Built

In the recent past there was only one way to build a mobile app which was by programming the smartphone using its platform’s native programming language. If you wanted to build an Apple/iOS app, you’d use Apple’s software development kit and if you wanted to build an Android app, you’d…

What is Marketing Automation and Why Do You Need It?

Marketing automation is comprised of a number of different technologies, techniques, and software, that when combined together, allows companies to dramatically automate and streamline their ongoing marketing efforts. Marketing automation offers next-level marketing in the digital age, so that prospects can be targeted in ways never before available, so that…

Understanding the Three Types of Estimates

If you have an idea for a web or mobile app development project, one of the first things on your mind might be, “How much will it cost?” Based on almost 2 decades of experience, we can tell you that this question is not that easy to answer accurately without...

How to Build a Landing Page That Converts

In today’s highly competitive online world, businesses need to know how to build a landing page that converts. Online businesses have much more power than they may realize to convert visitors into customers. One way to do this is to send visitors to a specific landing page that includes everything…

What is Cross Platform Development?

In the world of mobile app development there are different device platforms that you have to build for (Apple vs Android). Traditionally apps for each of these platforms must be built separately because each operating system uses a different code language not recognized by the others. But what if you…

The Benefits of React Native for Mobile App Development

If you’re looking to build a mobile application in an extremely efficient way look no further than React Native. React Native is a development framework that mobile app developers use to save time and more rapidly build mobile apps. Facebook developed React Native in 2015, first for iOS, then Android…

How Much Does it Cost to Build a Mobile App?

Do you have a great idea for a mobile app, but wonder how much it will cost to build it? Building a mobile app is a great idea because 80-90% of mobile minutes are in spent in apps and not on mobile websites, according to Smart Insights March 2017 statistics....

Top Reasons to Wireframe Out Your Web or Mobile App

Do you have a web or mobile app idea that you want to build? Maybe you have a vision for an app that combines the best features of several different apps you’ve used. Merging these idea into a cohesive whole that runs smoothly and intuitively is a creative job that…

You Get What You Measure!

I’d like to share some helpful information that has helped me run a successful marketing and web design firm for almost 10yrs. It also served me well when I was a high tech consultant in Boston for several Fortune 500 companies. One of the the best ways to learn is…

What is Agile Software Development

What is agile software development? The term agile software development refers to a set of practices and methods based on the principles and values of the Agile Manifesto. In this context, “agile” means “flexible, amenable to change, not fixed or rigid.” Agile software development takes a different approach to delivering…

What is Organic Search Traffic?

The world of organic search rankings has changed dramatically over the past decade and continues to do so. Knowing how to rank highly on search engines is a vital part of the success of your website and therefore your business. Today a large portion of your traffic depends on organic…