Marketing

What is Positioning

What is Positioning?

Scott D'Ambra

Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products and services. Since minds are so stuffed with information it becomes important in choosing a unique position in the mind. Let’s see how this works. The mind works and understands…

Say Goodbye to Cold Calling

Say Goodbye to Cold Calling

Scott D'Ambra
Many businesses were built on cold calling and outbound sales. There's no denying that it has been a successful action for many types of businesses. More and more however, it's getting harder to penetrate and speak with decision makers. What can be done? Small business owners are overworked, frazzled and...