The world of organic search rankings has changed dramatically over the past decade and continues to do so. Knowing how to rank highly on search engines is a vital part of the success of your website and therefore your business. Today a large portion of your traffic depends on organic…
How to flip the downward trend of conventional outbound marketing efforts by implementing a strategy that attracts, educates and persuades prospects at each stage of the buying process. When was the last time you looked forward to a telemarketing call or enjoyed those annoying pop-up ads on a site you…
Inbound marketing focuses on creating compelling website content that aligns with your customer’s desire to educate themselves about the products and services they are interested in buying. In contrast, outbound marketing is disruptive by nature, using tactics such as telemarketing calls, spam e-mails, pop-up ads, junk mail and TV commercials….
Use Remarketing to Re-Target Website Visitors Who Didn’t Buy The First Time Have you ever wished you could get back in touch with a customer who left your website without ever buying anything? Obviously, they were interested enough to pay you a visit, but something — an unexpected phone call,…
Internet Marketing is one of the hottest forms of Marketing available today. With the massive rise of the web, many of your potential customers are reachable online. Google announced in Aug of 2012 that they were handling 100 billion searches per month. These massive numbers will continue to grow BUT…
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years. Overall, marketers across all industries are expected to spend nearly $77 billion, or 26% of all ad dollars, on interactive marketing by 2016. When most people think about Interactive…
Social Media Marketing is all the buzz right now. But what is it and how can you use it? We’re not going to pretend that this subject can be covered in a single article but we’ll start the discussion by actually defining the terms and then later we’ll follow up…
Positioning is the concept of associating and developing a mental position in the public consciousness about your brand and its products and services. Since minds are so stuffed with information it becomes important in choosing a unique position in the mind. Let’s see how this works. The mind works and understands…