How to Safely Upgrade an Existing Website

If you are preparing to upgrade an older website it is important to know that common mistakes during the upgrade process could severely impact your website traffic and search engine rankings. We specialize in website re-designs and website upgrades of established websites and we regularly see the results of website…

Will Your Non-Mobile Website Lose Google Rankings?

You’ve probably heard about Google’s new search engine update which is going to trash your search engine rankings right? It has to do with whether your website is mobile optimized or not. Many websites are promoting a dismal, doomsday scenario, regarding your Google rankings. Presumably, if you haven’t already mobile…

When is the Right Time to Build Your New Website

Sometimes clients delay in getting started on their web project. Over the years, I’ve heard all kinds of reasons why a client needed to delay getting started. It’s often a big mistake, no matter what is going on in the business. Why? Because the truth of the matter is that…

What is the Purpose of a Website?

Different kinds of websites have different purposes depending on who the intended audience is. Some websites are geared towards selling products and other websites are geared towards providing practical information, while others are merely for entertainment. Let’s take a look at some of the different types of websites that are…

What Makes an Effective Website

After all, you’ll never talk directly to most of the people who visit your site, and any assumptions you make about them can be misleading. But when it comes to web development, everything you do should be driven by what you know about the target audience for a website. How…

How Important is Good Web Design?

Good Web Design – Does it Make Sense? Rand Fishkin the CEO of SEO software company, SEOmoz and co-author of “The Art of SEO” from O’Reilly Media made this simple point in his opening session at the Interactivity Digital conference this month in Florida, “Beautiful websites are trusted. Ugly websites are not.”…

What Should Be on a Website

In today’s global, tech-savvy market, a website is mandatory for almost any type of organization. However, if you don’t know exactly what should be on a website, you can easily end up with a useless tool that will likely cost you a lot of time and resources. Without a well-designed,…

Why Should I Have a Website

At the end of 2011 about 245 million people (~80% of population) were online in the United States and about 10% of all website access was being done through mobile devices. In an interconnected world, it’s more important than ever to have a great website. Let’s look at 10 reasons…