You’ve probably heard about Google’s new search engine update which is going to trash your search engine rankings right? It has to do with whether your website is mobile optimized or not. Many websites are promoting a dismal, doomsday scenario, regarding your Google rankings. Presumably, if you haven’t already mobile optimized your website, you are probably wondering about the coming Mobilegeddon, as it’s being referred to.
Quite an ominous reference for a Google algorithm update, don’t you think? It goes without saying that this apocalyptic word might strike panic into the hearts of businesses unsure of their website’s mobile capabilities. Fear not, fellow comrades, for the end is not nigh! Keep calm and continue on to learn how this update may affect you.
Losing Your Google Rankings
Rumors spread at light speed on the Internet and these rumors can become almost indistinguishable from the truth. The rumor that’s sending businesses into a panic implies that the new algorithm update will affect all your search engine rankings. This is simply not true. Google’s words have been misunderstood at least, and twisted for personal gain at the worst, and the result is leaving clients in a state of confusion.
Before we go on, we should say that it is highly recommended and beneficial to update your website for mobile. But in reality, non-responsive websites, i.e. websites that are difficult to load or navigate on mobile devices, will not be impacted in desktop search results. Your normal desktop rankings remain unchanged.
According to Google, (our emphasis added)
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
That’s clear enough, right? It’s easy to see that the change will affect mobile searches. Nowhere in Google’s statement does it say anything about a drop in desktop Google rankings. Sure, a user’s favorite website might drop rankings in a mobile search if the website is not optimized for mobile use, but desktop search results should not change at all.
What Does This Mean for You?
It is important to get on the ball and update your website to be friendly on a multitude of devices because it’s just the way the world is advancing. Access to websites via smartphones and tablets is skyrocketing and Google is simply trying to encourage website owners to mobile optimize their websites so Google can bring users the very best websites for a given device. If Google is seeing the change, there is a good reason behind it.
Scare Tactics & Mobilegeddon
While the term is a great pun, Google’s update is designed to follow the growing trend of mobile device usage & search. But some web development companies are generalizing the information as a scare tactic. They want you to upgrade your website, and what better way than with an end-of-the-world panic attack?
Well as always, you can’t believe everything you see or hear, and certainly some companies are stretching the truth about Mobilegeddon.
Let the conspiracy theorists speak about the end of the world, but honest companies shouldn’t try to scare you into buying their services. Caveat emptor!
Optimizing Your Website for Mobile Use
As we’ve said, the rumored Mobilegeddon is not going to destroy your desktop search rankings but it may affect your mobile rankings if you are competing against other mobile optimized websites and your website is not optimized.
There are many tools you can use to determine if your site is mobile-friendly.
Statically, around 40% of Fortune 500 websites are not optimized for mobile and I would estimate that probably 85%-90% of small business websites are not suited for mobile devices.
The biggest culprits for making your website fail the mobile optimization test are:
- Using software that is not common on mobile devices, like Flash
- Using text that is readable only by pinching and zooming
- Your website does not resize the content based upon your users’ device, forcing users to scroll horizontally or zoom in. (A “Responsive” web site design, makes this possible)
- Not placing links far enough apart so that the correct one can be easily tapped / clicked
Traffic stats are climbing faster than ever for mobile users, so even if your desktop Google ranking is not directly affected, it would boost business to optimize your website for mobile use. If you want to go mobile but you’re not sure where to start, we can help.
Go Mobile with ClearTech Interactive
ClearTech Interactive has been in operation since 2003. We’ve helped a multitude of clients, in a variety of businesses reach top positions for their chosen keywords.
We develop websites for any size business; for entrepreneurs, established brands, professional athletes, services based businesses, membership portals, streaming services, e-learning systems, software vendors, non-profits, and everything in-between.
We have what it takes to get you where you need to be in your rankings, and we’re an honest, reliable company that have been providing web services since 2003.
And we are not going to scare you into buying our services.
For a free SEO Marketing consultation, submit an online request or call us Monday through Friday from 9AM to 5PM EST at 727-562-5161.
We look forward to helping you.