Google Analytics is a service offered by Google that generates detailed statistics & reports about the visits to your website. It is the most widely used website statistics service. While the product is aimed chiefly at marketers as opposed to webmasters, having this service implemented into your website can provide you with incredibly valuable insights that you would have never have had access to previously.
Month: December 2012
What’s Your Search Engine Rank?
Let’s say you go to a major search engine and type in a keyword or phrase related to your product or service. What happens?
How about if you perform the search and add in your local area as part of your search criteria? Are you listed there? You’re not? Well, I am afraid to tell you that you are losing business like a sieve loses water.
If customers can’t find you for the terms and phrases related to your business, you are missing out on quite a lot high quality leads that could become customers for your business. Instead, they are probably going to your local competitors.
You Get What You Measure
I’d like to share some helpful information that has helped me run a successful marketing and web design firm for almost 10yrs. It also served me well when I was a high tech consultant in Boston for several Fortune 500 companies.
One of the best ways to learn is from your mistakes. Naturally it’s better not to have to make the mistakes in the first place and that’s where continual learning and education comes in. However, at some point you’re going to have to make that leap into action and you’ll inevitably make mistakes. It’s part of the learning process and life. The quicker you can resolve your mistakes the better. And the best way I know of managing mistakes is by tracking what it is you’re trying to control or improve and then testing changes against that statistic.