What is Enhanced Link Attribution for Google Analytics and why should you care? Google recently announced this enhancement to its In Page Analytics feature. As you may or may not know, In Page Analytics is a feature that has been around for quite a while and it basically allows you to view any page of your website and it will overlay that page with statistics to let you visually see where users clicked. How valuable is that? Very. The In Page Analytics feature is really useful but it had a shortcoming: what happened if you had two or more buttons, icons or links on a page and they all went to the same destination page but you wanted to know WHICH ONE the user clicked? Well you could not really easily know that… until now!
