SEM is a form of Internet marketing that involves promoting websites online, by increasing their visibility in search engine results pages (SERPs) through a variety of work done on the website itself and through work done on other websites which affect the target website. It can also include online advertising.
SEM plays a major role in the success of any company that is using the Internet to gain exposure or attract leads and sales. Properly done it can be a company’s most powerful tool for rapid expansion.
Why SEM Matters
The difference between companies that succeed and companies that fail in our web connected culture, will in large part, be due to how effectively they manage their SEM effort. SEM is now becoming many companies’ primary marketing channel. With billions of connected mobile devices, the Internet is eating up other media channels and is truly rising as the dominant marketing channel to reach customers.
To win at SEM, you need to take a holistic approach. There are no one-shot solutions. SEM is a coordinated effort of long and short term tasks and activities, which when done over a period of time brings success.
Forget about SEM shortcuts or those who promise you instant or amazing results. The truth is, it is about doing a lot of things right and consistently over a period of time. Incidentally, this is the same formula that works in all parts of life.
That being said, the results you achieve with different companies will vary dramatically. We have seen some of our clients go through a half a dozen vendors before they found us and achieved the success they were after. So, it’s important that you research carefully and do your due diligence to find the right company who can really get the job done.
Hire a Local SEM Provider
If you want to increase your website traffic, drive leads and gain new customers you should seriously consider ClearTech Interactive. We have been helping companies with their SEM efforts since 2003 and we are one of a very few companies who have actually consulted professionally for a real-life search engine – www.ask.com.
For a free SEM consultation, submit an online request or call us Monday through Friday from 9AM to 5PM EST at 727-562-5161. We look forward to helping you.