How to Delete Google Ads Accounts that are in “Setup Progress”
12 Steps to Remove Google Ad Accounts in “Setup Process” The below are a workaround to remove yourself from the zombie account and delete the account, without having to call into Google. after you login, from the list of your accounts, click the zombie account that is in the “Setup”…
How to Use “Match Types” in Google AdWords Campaigns
There are five different keyword match types in Google Adwords. Different match types determine which searches will trigger your Google Ads. Increase the performance of your Adwords campaign by implementing the 5 different match types.
How to Successfully Launch Your Web or Mobile App
There has been an explosion in mobile apps over the last several years, leading to record revenue generation and app millionaires and billionaires.
Why You Need a Product Specification Document
When you consider the amount of time and money you’ll need to create a mobile app, you’ll want to do things effectively right from the beginning. This will save you time and money in the long run. Let’s look at how a product specification document fits into the process of creating a web or mobile app and why you need one.
Why You Should Bid on Your Competitor’s Brand Name in Google AdWords
Bidding on your competitor’s brand names – the names of a competitor’s company or product – is a great way to dramatically increase your company’s impressions, clicks, conversions or views. I’m sure you’ve run across related ads before. Let’s say you type something very specific into the search bar like,…
How to Write a Meta-description
One of the key things that can convince someone to click (or not click) on your search engine result is the meta-description. Unfortunately many people don’t realize the importance of writing a great meta-description and how much it can affect organic search traffic to their site. Let’s explore how to…
20 Issues That Could Be Negatively Affecting Your Pay Per Click (PPC) Performance
Pay-per-click (PPC) campaigns are a great way to quickly bring more traffic to your website. Whether you run ads on Google, Bing, Youtube, Facebook, or some other platform, you’ll want to make sure that your campaign is successful so that you don’t waste precious time and money that could be…
How Mobile Apps Are Built
In the recent past there was only one way to build a mobile app which was by programming the smartphone using its platform’s native programming language. If you wanted to build an Apple/iOS app, you’d use Apple’s software development kit and if you wanted to build an Android app, you’d…
Steps to Building a Successful Mobile App
Certainly there are many more apps today than there were even just a few years ago. This is why it’s so important to know the steps to building a successful mobile app so you can stay ahead of the competition. Check out these nine steps to building a successful mobile…
What is Marketing Automation and Why Do You Need It?
Marketing automation is comprised of a number of different technologies, techniques, and software, that when combined together, allows companies to dramatically automate and streamline their ongoing marketing efforts. Marketing automation offers next-level marketing in the digital age, so that prospects can be targeted in ways never before available, so that…
Understanding the Three Types of Estimates
How to Build a Landing Page That Converts
In today’s highly competitive online world, businesses need to know how to build a landing page that converts. Online businesses have much more power than they may realize to convert visitors into customers. One way to do this is to send visitors to a specific landing page that includes everything…
Understanding the 5 Stages of Your Customers’ Buying Process
Peter Drucker one of the foremost authorities on business management, once said that the sole purpose of a business is to create a new customer. To create a customer, one has to understand what the customers’ needs are. The way we shop for products and services has dramatically changed over…
What is Cross Platform Development?
In the world of mobile app development there are different device platforms that you have to build for (Apple vs Android). Traditionally apps for each of these platforms must be built separately because each operating system uses a different code language not recognized by the others. But what if you…
The Benefits of React Native for Mobile App Development
If you’re looking to build a mobile application in an extremely efficient way look no further than React Native. React Native is a development framework that mobile app developers use to save time and more rapidly build mobile apps. Facebook developed React Native in 2015, first for iOS, then Android…
How Much Does it Cost to Build a Mobile App?
Top Reasons to Wireframe Out Your Web or Mobile App
Do you have a web or mobile app idea that you want to build? Maybe you have a vision for an app that combines the best features of several different apps you’ve used. Merging these idea into a cohesive whole that runs smoothly and intuitively is a creative job that…
How To Get Funding & Raise Capital For A Mobile App Idea
As a startup business or even an established business, you may have an innovative mobile app or web service idea, but may be short on the capital needed for its creation. In most cases, in order to build the initial version of your software you could be looking at an…
You Get What You Measure!
I’d like to share some helpful information that has helped me run a successful marketing and web design firm for almost 10yrs. It also served me well when I was a high tech consultant in Boston for several Fortune 500 companies. One of the the best ways to learn is…
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