What Does Google AdWords Do?

What Does Google AdWords Do

If you’ve been toying with the idea of advertising online, you’ve probably come across Google AdWords. It’s grown into the leading online ad service… and for good reason.

So what does Google AdWords do? Boiled down to basics, AdWords brings highly targeted traffic to your website, with the added benefit that you only pay when someone’s interested enough to actually click on your ad and visit your website.

It’s a marketing technique called Pay-Per-Click Advertising, popular because you pay only for the clicks that bring visitors to your website. But like anything so powerful, there are big potential pitfalls, — namely, spending large sums of money and getting little to no results if you don’t expertly manage your campaigns.

Managing & Controlling the Budget

With the help of an experienced AdWords specialist, you can control who, what, when, where, why and how your ad displays for a potential lead.

Each ad campaign can be carefully configured to target particular demographics or even specific domain names. We also focus squarely on your company’s most important keywords. That way, we’re grabbing users’ attention the very second they run a search for what you offer.

With the Google AdWords negative keywords feature, we can even restrict advertisements so that your ads never turn up in irrelevant search results.

A new feature, Google Enhanced Campaigns, gives us even greater control than we had before. Now we can actually target users based on time of day, region or locality, device and even someone’s specific geographic location using mobile geo-data.

A professional AdWords management specialist can also design your ad with the perfect layout and wording to catch a busy web user’s eye. A well-designed ad can make all the difference, getting you the most value out of every dollar spent on pay-per-click advertising.

What Can Google AdWords Do For You?

If you have any doubt about what Google AdWords can do for you, just look at the results other businesses are getting. At ClearTech Interactive, we’ve guided companies to capture countless new leads and sales using intelligent campaign setup, careful management and a strategy of continual improvement.

Google has enjoyed explosive growth with the AdWords program in recent years, as pay-per-click advertising becomes increasingly popular. More and more companies — particularly small businesses — are adopting pay-per-click marketing as they learn what Google AdWords does.

As Google AdWords advertising grows ever more competitive, it’s essential that you work with an experienced professional. As we’ve mentioned in other articles, the tools are getting very complicated, and a person not well versed in them will end up spending much more trying to do it themselves. The likely result is a lot of wasted money and an eventual failure of the Google Adwords campaign.

A Google AdWord click can cost anywhere from a single penny all the way up to $55 for just one click. If you don’t know what you’re doing, costs will spiral out of control (and fast!). Our experts are committed to keeping your cost low and your return high.

Find Out What Google AdWords Can Do For You

Don’t throw away money on poorly configured PPC ad campaigns that won’t get you the kind of return you expect on your investment. ClearTech Interactive offers professional AdWords management that will get results.

To talk to an expert about how enhanced advertising can significantly increase your company’s reach and ROI, send us an email or call us at 727-562-5161 & Press 1 to speak with a Google Enhanced Campaigns Specialist.