How much does Google AdWords cost? That’s the first question most of our clients ask, and we understand that. You want to know your total cost before you dive into the deep end of a new web marketing campaign. There are really two answers to “how much does Google AdWords…
Google AdWords is a “pay-per-click” advertising program, which only charges you when somebody visits your website as a result of a Google search. Sounds great, doesn’t it? You only pay when an interested customer clicks your ad and visits your website! And when done properly, pay-per-click (PPC) ads really drive…
People used to do most of their online searching at the computer. Today, 90% of those who own multiple devices — like smartphones and tablets — transition between several different screens to accomplish one task, even while coming and going from home. Imagine if you could direct different ads to…
Many of our clients come to us already having heard about Google AdWords, but what they really want to know is, “does Google AdWords work?” The answer is YES. It really does! …as long as you know what you’re doing. And that’s the only catch… Why People Wonder if Google…
Overwhelmed by Google AdWords and pay-per-click (PPC) advertising campaigns? You’re not alone. Online advertising is complex. When done right, it can consume a lot of time. When done wrong, it can cost a lot of money. Most companies don’t get the kind of results they need when they handle pay-per-click…
The biggest name in the pay-per-click advertising game is Google AdWords. We use it to manage keyword-based ad campaigns, which get big results for our clients without blowing out their budgets or wasting their marketing dollars. The truth is that Google AdWords isn’t a good investment for everyone. Too many…
If you’ve been toying with the idea of advertising online, you’ve probably come across Google AdWords. It’s grown into the leading online ad service… and for good reason. So what does Google AdWords do? Boiled down to basics, AdWords brings highly targeted traffic to your website, with the added benefit…
Pay-per-click advertising is popular because, as its name suggests, you only have to pay for the ads people click on. The leading pay-per-click service is Google’s AdWords. So how does Google AdWords work? Below, you’ll find a few basic guidelines that help to explain how Google Adwords works. Keyword Research…